Search Engine Optimization


Search Engine Optimization

In order to fully understand the scope of service we offer at Core3M4K, we feel it is important to explain some facts and terms about the most misunderstood and misused term in our business.

Have you heard the term "seo your website"?  As in "SEO" used as a verb?

Have you heard, "We can design your website and we can SEO it for $25?"

Well if someone says that to you, turn and run, because there is nobody on earth that can get best page search results for $25.  In fact, the Google algorithm is so sophisticated now that NOBODY can get first page search results for any amount of money.

Black Hat SEO

Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service.

Think of this as cheating, because that is what Google does.  And if you get caught, adios!  Your domain name could be banned from Google. 

Can you imagine that?  Your brand, your business, your livlihood... GONE!  Can it happen?  It happens all the time.

One of the earliest black hat seo techniques used by shady website designers is "keyword stuffing", which is trying to trick Google into thinking their site was super important because it had a keyword in the text a gazillion times.

White Hat SEO

White Hat SEO refers to SEO strategies that comply with the terms and conditions of the major search engines, including Google.

Generally, white hat SEO refers to practices that improve a website's search rankings while staying within the bounds as defined by Google.

Examples of white hat SEO include:

  • Offering quality content and services
  • Fast site loading times and mobile-friendliness
  • Using descriptive, keyword-rich meta tags
  • Making the website easy to navigate


This is what Search Engine Optimization means

to Core3-M4K:

"To be highly ranked on Google, your site must earn the right, and be more relevant and authorative than other sites competing for the same search term."Search engine optimization is not a commodity as much as it is a process. 

SEO is not something that you can do once and walk away from.  To get ranked, and to STAY RANKED, on Google, your site must be constantly monitored, tweaked, new content must be added.  We call that the "evergreen process."

Let's Get Started

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  • Sell your contact info to any other party.
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  • Inundate you with messages through email, Messenger etc.
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Simply fill out the form, we will follow up.
If there is a meeting of the minds, we will do a mockup (website, logo, video etc.) based on your requirements.

If you like what you see, we can move forward.  If not, you will not hear from us again!

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