Yes, video is VERY important for online advertising in 2023, and it is likely to remain so in the coming years. Video content is a powerful tool for engaging with audiences, building brand awareness, and driving conversions.
According to recent studies, video content is expected to represent over 80% of all internet traffic by 2023, and users are already spending more time watching videos online than ever before. With the rise of social media and video sharing platforms, such as YouTube, TikTok, and Instagram, video has become an essential component of many successful online advertising campaigns.
In addition, technological advancements have made it easier and more cost-effective than ever to produce high-quality video content, even for small businesses and individuals. This has helped to level the playing field and open up new opportunities for businesses of all sizes to harness the power of video advertising.
Overall, video is likely to remain an important component of online advertising in 2023 and beyond, as it continues to offer a highly engaging and effective way to reach and connect with audiences online.
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