Mobile Marketing Strategy??

I’m sure that by this point you don’t need me to tell you that mobile marketing is important. In fact, some would argue that your mobile site is more important than your regular site. But none the less, some businesses still struggle when it comes to developing a mobile marketing strategy.  But here is the kicker...  It’s Not Just About Mobile

In reality, developing a “mobile marketing strategy” doesn’t really make sense. You should be developing a single marketing strategy that accounts for mobile visitors as well as all other aspects of your marketing and business.

That said, you may already have a marketing strategy and just need to refine it for mobile, or perhaps you don’t have a strategy at all and you want to develop one.

Either way, it is important to remember that mobile users are also tablet users are also desktop users etc... So even if you are taking a mobile first approach to your marketing, you shouldn’t forget that the same users will often view your content multiple times on multiple platforms before making a purchasing decision.

App Vs Website

Another sticking point for some businesses is the question of whether to have an app or a mobile website. In reality though the answer is simple:

You MUST have a mobile website – just as you MUST have a regular website.

Having an app may or may not also be necessary, it depends on your business, but a mobile website is a requirement.

As a rule of thumb, apps are helpful if you have a lot of returning users, but your website is a critical tool in actually attracting those users in the first place. So having a mobile app without a website is a bit like launching a loyalty scheme before you actually have any customers!